Field Testing is an integral part of the product development cycle, no matter what you are building or designing. Mountain Equipment Research Group specializes in real gear testing by real people in real environments on a confidential basis, early enough in the development cycle that the product development team can immediately benefit from the fit and performance information generated by the testing process. Your product will be verified in the field by experienced consumer testers before it goes into production so that you can stand behind your marketing, sales, and the quality and integrity of your products with confidence.
Our testers are without brand loyalty, which results in more objective reporting of findings to your development team. From allocating testers to collecting feedback, we manage product field testing from start to finish.
Mountain Equipment Research Group gives you both qualitative and quantitative information about your product. This information is captured via our work in focused performance testing. We also provide product development services related to concept validation, prototype verification, and pre-product release evaluation.